18 Guiding Principles of Marketing in Venus

18 Guiding Principles of Marketing in Venus*

1. Information technology carries more emotional information
2. Most customers in this interactive world are WO-MEN
3. Most competitive advantage are from "feel" benefit
4. Customer insight is the best tool to find out the customer's hidden needs
5. Be intuitive, not interpretative
6. Be proactive, not reactive
7. Your brand must have charisma
8. Empathy has a significant contribution in service
9. Involve your customers in the business process
10. View the market dynamically, use infinite segmentation
11. Don't forget to target the heart
12. Be Credible on your promise
13. Content is only basic, context is the real winning formula
14. Product or service should be an experience
15. Pricing must be easy to understand
16. Community is the best channel
17. Personal conversation is the most effective communication
18. Relationship is the key of successful selling

* www.markplusinc.com