18 Guiding Principles of Marketing in Venus

18 Guiding Principles of Marketing in Venus*

1. Information technology carries more emotional information
2. Most customers in this interactive world are WO-MEN
3. Most competitive advantage are from "feel" benefit
4. Customer insight is the best tool to find out the customer's hidden needs
5. Be intuitive, not interpretative
6. Be proactive, not reactive
7. Your brand must have charisma
8. Empathy has a significant contribution in service
9. Involve your customers in the business process
10. View the market dynamically, use infinite segmentation
11. Don't forget to target the heart
12. Be Credible on your promise
13. Content is only basic, context is the real winning formula
14. Product or service should be an experience
15. Pricing must be easy to understand
16. Community is the best channel
17. Personal conversation is the most effective communication
18. Relationship is the key of successful selling

* www.markplusinc.com

The Ten Credos of Compassionate Marketing

The Ten Credos of Compassionate Marketing*

1. Love Your Customers, Respect Your Competitors
2. Be Sensitive to Change, Be Ready to Transform
3. Guard Your Name, Be Clear of Who You Are
4. Customers are Diverse, Go First to Who Really Needs You
5. Always Offer a Good Package at A Fair Price
6. Always Make Yourself Available, Spread the Good News
7. Get Your Customers, Keep and Grow Them
8. Whatever Your Business, It is a Service Business
9. Always Refine Your Business Process, In Terms of Quality, Cost and Delivery
10. Gather Relevant Information, But Use Wisdom in Final Decision

*www.markplusinc.com

The 18 Guiding Principle of Marketing Company

The 18 Principles are Organized around Six Dimensions*:
- foundation
- topping
- strategy
- tactic
- value
- implementation

Foundation
Principle #1
Company: Marketing is A Strategic Business Concept
Principle #2
Community: Marketing is Everyone's Business
Principle #3
Competition: Marketing War is About Value War

Topping
Principle #4
Retention: Concentrate on Loyalty, not just on Satisfaction
Principle #5
Integration: Concentrate on Differences, not just on Averages
Principle #6
Anticipation: Concentrate on Being Proactive, not just Reactive

Value
Principle #7
Brand: Avoid commodity-like Trap
Principle #8
Service: Avoid Business-Category Trap
Principle #9
Process: Avoid Function-Orientation Trap

Strategy
Principle #10
Segmentation: View Your Market Creatively
Principle #11
Targeting: Allocate Your Resources Effectively
Principle #12
The Principle of Positioning: Lead Your Customers Credibly

Tactic
Principle #13
Differentiation: Integrate Your Content, Context, and Infrastructure
Principle #14
Marketing Mix: Integrate Your Offer, Logistics, and Communications
Principle #15
Selling: INtegrate Your Company, Customers, and Relationship

Implementation
Principle #16
Totality: Balance Your Strategy, tactic, and Value
Principle #17
Agility: Integrated Your What, Why and How
Principle #18
Utility: Integrated Your Present, Future, and Gap

* www.markplusinc.com