Kamis, 03 April 2008

Strategic Marketing Plus 2000: Conceptual Framework for Competitive Audit, Strategy Formulation, and Capability Enhancement *



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Marketing as a Strategic Business Discipline: A Redefinition for Worldwide Definition *



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Enterprice Sub-Model *



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The Three Main Stakeholders *



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The Nine Core Element of Marketing *



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4-C Diamond*



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Sustainability Sub-Model *



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Sustainable Market-ing Enterprise: A Strategic Business Model *



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Winning the Competition in the Era of Crisis *



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The 3C Formula for MNCs in Asia *



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The Vectoral Shift:From Bubble to Sustainable Economy *



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Asia’s Strategic Business Triangle *



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Marketing to Capital Market: From Investor to Shareholder *



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Value-Creating Business: Repositioning Marketing in the News Economy *



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Valued-based Marketing: A Model for Sustainable Companies *



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